Customer service grows customer lifetime value.
If you're running a business, customer lifetime value is a pretty important metric. It represents the total revenue you can expect from a single customer account. Growing this value means that your customers are shopping more frequently and/or spending more money at your business...
Customer service represents your brand image, mission, and values.
You may have an idea of what your brand represents. However, your customers can't get into your head and they'll make assumptions based on your social media presence, advertisements, content, and other external marketing...
Good customer service encourages customers to remain loyal.
As said before, it's a lot cheaper to retain an old customer than to acquire a new one. In this sense, the higher a customer's lifetime value — the total revenue a company can expect a single customer to generate over the course of their relationship with that company — the higher the profit for your company....